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Southbay Surf Heritage

A gateway to South Bay surf heritage. This is the doorway to ET Surf Shop in Hermosa Beach, CA. It was founded back in 1972 by Ed Talbot and is run by a core group of surfers and skaters that are some of the most knowledgeable guys in the industry when it comes to product and hardgoods. It's raw, it's original, it’s colorful and packed with so much product and imagery from the past that your bound to lose your mind after spending 20 minutes in the shop. They’ve been carrying HippyTree since we started the brand out of a Hermosa Beach garage in 2004 and we’re honored to be a part of their history.

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