History

Though formally founded in 2004 by South Bay surfer, climber and artist, Andrew Sarnecki, HippyTree more accurately began at the beginning of the millennium with a twenty-one year old Sarnecki who, at the time, sported waist-length dreads and a car fully equipped with spray-paint cans, surfboard, and a camera. ‘Hippy,’ the name Sarnecki’s friends fittingly called him, also marked his half-ironic graffiti moniker. With a tag where the “i” in Hippy appeared in the image of a tree, the foundation and original logo of HippyTree was being paved before the vision was even realized.

Along with freight train graffiti, Sarnecki was – and still is to this day – an avid surf photographer. Out of frustration with the bureaucracy of publishing his photos in major surf publications, he began designing and printing his own mini-surf magazines entitled, “South Bay.” He distributed these publications for free to friends and local surf shops. After publishing two South Bay surf booklets and constant inquires regarding further goods, Sarnecki decided to try and sell a South Bay wall calendar together with a t-shirt, tidebook and sticker. He set up an ad hoc business out of his bedroom in Hermosa Beach and released the items under the name HippyTree. Within a matter of months Sarnecki completely sold out of the 1000 calendars and 100 t-shirts. HippyTree was born.

Today HippyTree is a nature inspired surf and outdoor apparel company. HippyTree is dedicated to designing products and graphics that embody the “surf & stone” lifestyle. HippyTree’s rugged apparel designs and hand drawn graphics featuring waves, mountains and wildlife reflect the company’s passion for surfing and the outdoors. Marked by the “green tree” logo, HippyTree is committed to softening its environmental impact by using eco-friendly materials and manufacturing. HippyTree apparel is sold in surf, outdoor and specialty retailers throughout the United States and internationally.